Proper Fools

Proper Fools has been bending gravity within the wholesale apparel industry since 2004. Owners Tim and Heather Ellis specialize in turning startups and small labels into big successes – along with reenergizing well-established brands looking for a fresh approach. 

At Proper Fools, we have a tendency to take work more seriously than we take ourselves. Having a passion for what you do has that effect. In fact, Tim and Heather believe in retail so much they opened their own clothing store with two partners – feel free to check it out:

Just goes to show what you can do when you foster proper relationships. By working closely with clients who believe in balancing creativity and common sense, Proper Fools keeps the supply chain moving with the latest in fashion and marketing trends. 


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